Amazon Ads reporting
Amazon Ads reporting for sellers who run their own ads.
Sellopod imports your Amazon Ads campaign performance every day and shows spend, sales and ACOS by campaign, search term and placement, next to your sales and stock. It reads your Amazon Ads data and does not change your campaigns, bids or budgets.
1 month free trial, no credit card required
Our sales team walks you through Sellopod with demo data on Google Meet.
What the service imports and shows
Connect your Amazon Ads account and Sellopod brings in three kinds of report through Amazon's Ads reporting API:
| Report | What you see |
|---|---|
| Campaign performance, imported every day | Spend, attributed sales, clicks, impressions and purchases per campaign |
| Sponsored Products search-term reports | Spend, sales and ACOS for each search term that triggered your ads |
| Sponsored Products and Sponsored Brands placement reports | Spend, sales and ACOS by placement: top of search, product pages, rest of search |
All of it sits next to your sales and stock in the same account.
What you can check
- Search terms that cost money without sales. Look down the search-term report for terms with spend and no sales, and decide what to do about them in your Amazon Ads console.
- Placements compared by ACOS. See whether top of search, product pages or rest of search is earning its spend.
- Ad spend next to stock. Check whether you're still paying for clicks on a product that is running low.
- Ad spend inside product profit. Amazon Ads spend is included in each product's profit in Sellopod. See how profit is worked out
- Ask Claude. Through Sellopod's read-only MCP server, Claude or another MCP client can query your Amazon Ads campaign, search-term and placement data together with the rest of your Sellopod data, without changing anything. See AI access (MCP)
What it doesn't do
- It doesn't change anything in your ad account. Sellopod reads your Amazon Ads data. It does not change your campaigns, bids or budgets.
- It isn't bid automation. If you want software to set bids or move budget for you, Sellopod isn't that tool. You make changes in your Amazon Ads console.
- Placement reports cover Sponsored Products and Sponsored Brands. Search-term reports cover Sponsored Products.
Set it up in three steps
- Sign up and connect Amazon and your Amazon Ads account. What connecting Amazon Ads brings in
- Let the first daily import run.
- Start with the search-term report: terms with spend and no sales, then compare placements by ACOS.
Sellopod and Amazon
Sellopod is an independent company and is not endorsed by Amazon.
Amazon, Amazon Ads, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
What we import from Amazon, what it's used for and how long it's kept: How we use Amazon data
Found a security problem, or think Amazon data is being misused? Report it
Questions about Amazon Ads reporting
Does Sellopod change my campaigns, bids or budgets?
No. It imports your campaign performance every day and reads your search-term and placement reports. It does not change campaigns, bids or budgets.
Which marketplaces?
Sellopod works with Amazon US, UK and EU marketplaces.
Who built it?
Sellopod was built by a group of Amazon sellers to manage their own businesses, and we still run our own Amazon business on it.
Can I see it first?
There's no self-serve demo account. Book a call and our sales team will walk you through Sellopod with demo data on Google Meet, or sign up and connect your own account.
What does it cost?
Prices are on the pricing page, in USD.
See your search terms next to your stock
1 month free trial, no credit card required